At RuaMar, our journey began as passionate travelers who fell head over heels for Portugal's quieter marvels.
Now, as insiders who have made this beautiful country our home, we've made it our mission to share the authentic Portugal we discovered – the one that lies beyond the tourist crowds and earmarked guidebooks. We partner with local experts to ensure that every experience we offer is steeped in authenticity and local flavor.

RuaMar Off the beaten path travel to portugal

From Travelers to Curators of Authentic Experiences

Our story is one of transformation. We arrived as wide-eyed explorers and came back to become insiders, uncovering more of the soul of Portugal with each passing day. This unique perspective allows us to craft experiences that blend exclusivity with authenticity, offering our clients a glimpse into the Portugal we fell in love with.

The Art of Local Expertise

Unlike large travel companies, we focus on partnering exclusively with local experts – from incredibly talented chefs to hidden gem vineyard owners – who are the custodians of Portugal's rich heritage and contemporary culture. This collaboration ensures that our clients receive unparalleled access to the country's most authentic experiences, all curated by those who know it best.

Tailored to Perfection

Every RuaMar journey begins with a conversation. We dig deep into our clients' interests, whether it's savoring a Michelin-starred meal in a 12th-century monastery or learning the art of Fado from a revered performer. Our team then meticulously designs an itinerary that balances refinement with authenticity, ensuring every moment is tailored to exceed expectations.

Beyond the Obvious

While Portugal's iconic attractions and sites are undoubtedly breathtaking, we specialize in incorporating the country's less known treasures – the same ones that captured our hearts and made us call Portugal home.

Picture yourself:

- Sipping rare vintage Port in a private cellar beneath the cobblestone streets of Porto

- Embarking on a gourmet foraging expedition along the unspoiled silver coast with a biodiversity expert

- Enjoying exclusive after-hours access to the fairy-tale palaces of Sintra

Embracing Attractions with Deeper Perspective

At RuaMar, we understand that iconic sites are often a key part of why travelers choose Portugal. However, our approach goes beyond simply ticking off a checklist of famous landmarks. We help our clients experience these iconic sites in a way that offers deeper insight and more authentic connections to Portuguese culture and history.

For instance, when visiting Sintra, we don't just arrange a standard tour of the famous palaces. Instead, we might organize an after-hours private tour of Pena Palace, allowing clients to experience its magic without the crowds. We could arrange a meeting with a local historian who can provide unique insights into the area's rich history, followed by a stay at a luxurious palace hotel, giving clients a taste of how Portuguese aristocracy once lived.

Similarly, when exploring coastal areas like Peniche, we go beyond the typical beach experience. We partner with a team that creates guided walking tours that explore the town's rich maritime history and arrange tasting experiences at authentic, off-the-beaten-path bakeries and restaurants known only to locals.

The Luxury of Authenticity

True luxury lies in experiences that cannot be replicated. That's why we focus on creating moments that resonate on a personal level. Whether it's arranging a private concert in a Lisbon palace or orchestrating a hands-on workshop with master artisans, each experience is designed to forge a deep connection with Portugal's soul – the same connection that inspired us to make this beautiful country our home.

A Commitment to Sustainability

Our curation process also emphasizes responsible travel. By partnering with local businesses and communities, we ensure that our journeys contribute positively to Portugal's cultural and environmental landscape. As residents, we're deeply invested in preserving the authenticity, integrity and beauty of our adopted home for generations to come.

At RuaMar, we don't just plan trips; we curate memories that will linger long after you've returned home. Our process reflects our belief that the most extraordinary journeys are those that speak to the heart, awaken the senses, and reveal the authentic essence of a destination.

Let us share our Portugal with you – the one that captured our hearts and continues to inspire us every day.

Michael Hammond
As Founder and Creative Director of Storyboard Media Group, I am part of a dynamic team that shares a passion for staying on top of the latest trends in video content marketing, advertising, and social media. I love to produce work that turns customer ideas into easy-to-understand video and media that grabs audience attentionm driving results, and amplifying brand messaging.
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Southern Portugal Travel Guide: Alentejo & Algarve

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Portugal's Silver Coast: A Must-Visit Destination for Travelers